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Field notes for founders who ship

VC
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What investors actually look at on your startup website

Before the first call, an investor has already formed an opinion. Usually in under a minute, usually on your homepage.

Investors2 min read

(*insights)

VS
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Landing page vs full website: what your startup needs first

One page or six? The honest answer depends on what you need the site to do in the next three months, not the next three years.

Comparison2 min read

Articles

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5 articles

VC
Read

What investors actually look at on your startup website

Before the first call, an investor has already formed an opinion. Usually in under a minute, usually on your homepage.

Investors2 min read
VS
Read

Landing page vs full website: what your startup needs first

One page or six? The honest answer depends on what you need the site to do in the next three months, not the next three years.

Comparison2 min read
AI
Read

How I use AI agents to ship websites in weeks

AI doesn’t design the site. It removes the hours of busywork around design, so the thinking gets more time, not less.

AI2 min read
SEO
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The SEO basics every SaaS website needs on day one

You don’t need an SEO agency at launch. You need ten things done right, most of them invisible.

SEO2 min read
10
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Before you brief a web designer: a 10-minute checklist

A good brief saves a week of back-and-forth. Here is the short version I send to every founder before our first call.

Resources2 min read
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